Aim A — Purpose & Principles

Understanding website purpose, target audiences and the principles of effective website development, then researching and planning a site against a client brief. Feeds PSAB Task 1 (A.P1, A.M1, A.D1, A.P2, A.M2). Lessons 1–8.

Induction: Unit 3 Overview & the PSAB

  • Understand the aims, structure and guided learning hours (60 hrs) of Unit 3
  • Understand how the PSAB (3 tasks, approx. 15 hrs) is structured and assessed
Coming soon

Purpose, Target Audience & User Personas

  • Explain the four purposes of websites: eCommerce, information, promotion, entertainment
  • Describe target audience through demographics and user personas
Lesson ready

Principles of Website Development I — Layout, Navigation & Content

  • Identify page-layout patterns: F-shaped, Z-shaped, grid, visual hierarchy, grouping, unconventional layouts
  • Describe navigation types: sticky/fixed, vertical, hamburger menu, logical navigation
Lesson ready

Principles of Website Development II — UX, Accessibility, Consistency & Motion

  • Explain accessibility features: colour contrast, captions/transcripts, keyboard navigation, breadcrumbs, customisable features
  • Explain consistency (branding, page layout, UI) and user-friendliness (simplicity, intuitive, engaging, responsive)
Lesson ready

Establishing the Client's Requirements

  • Interpret a client brief to identify purpose, problem to be solved, key messages
  • Identify intended audience and technical requirements from a brief
Lesson ready

Research to Identify New Ideas & Legal / Ethical Constraints

  • Research existing websites, content ideas and available resources for the chosen purpose
  • Explain copyright, data protection, digital accessibility and inclusive/diverse representation
Lesson ready

Structuring the Website — The Site Map

  • Plan number of pages, content/features and site navigation
  • Produce a detailed, annotated site map that meets client requirements
Lesson ready

PSAB Task 1 — Supervised Assignment Writing: Research & Site Map

  • Produce a final annotated site map meeting the client's requirements
  • Produce a written / recorded research response analysing principles, audience appeal and legal & ethical constraints
Coming soon