Aim B — Design & Assets

Wireframing, visual design and sourcing/preparing the written, visual and media assets a website needs. Feeds PSAB Task 2 (B.P3, B.M3, B.P4, B.M4, B.D2). Lessons 9–14.

Wireframing Tools & Techniques

  • Use wireframing tools: sketching on paper, graphic design software, UX design software, wireframing apps
  • Apply wireframing techniques: hierarchy of elements, balance of content, grouping, alignment, accurate dimensions
Lesson ready

Visual Style & Reviewing Fitness for Purpose

  • Develop visual style: colour palette, branding, typography
  • Review designs for quality (clarity, detail), user experience and meeting client requirements
Lesson ready

Creating Assets I — Writing Headlines & Copy

  • Write headlines and copy using short sentences and paragraphs, avoiding jargon
  • Apply an appropriate mode of address for the target audience
Lesson ready

Creating Assets II — Image Editing & Manipulation

  • Apply image-editing and image-manipulation techniques
  • Optimise images for the web, balancing quality against file size
Lesson ready

Sourcing, Preparing & Managing Assets

  • Source royalty-free written copy, stock images, icons and video
  • Prepare assets: trim video, compress files, select appropriate file formats
Lesson ready

PSAB Task 2 — Supervised Assignment Writing: Designs & Assets

  • Produce wireframes and visual designs for a specific purpose, reviewed for fitness for purpose
  • Produce original and sourced assets, evidencing asset-management techniques
Coming soon